Investment and Strategy
Yamaha is going to purchase all shares of Bösendorfer. Of course, this does not mean that the legendary piano is going to disappear or anything. There are all sorts of commitments. For instance, it is Yamaha’s intention to continue to manufacture at the Bösendorfer facilities in Austria. And there are more commitments.
There is for example a piece from the MIT Sloan Management Review (also available from the Harvard Business School Cases) that says that Yamaha does something called “collective customer commitment”. Thanks to this commitment, the active feedback of a community of lazy users was seriously and profitably taken into account by Yamaha in order to develop and launch an innovative electronic guitar that automatically tells you where to press the fingers. They might immediately improve this technology so you could be electronically enabled to play this on the Clavinova, maybe.