A Better Banker
Check the accent of tomorrow’s finance here. It’s the video message from Banco Santander‘s chairman Emilio Botín, broadcast at the Euromoney Awards, in which he praises his bank’s way of going “unaffected by toxic instruments”. A quote (but better listen):
“If you don’t fully understand an instrument, don’t buy it. If you would not buy a specific product for yourself, don’t try to sell it. If you do not know your customers very well, don’t lend them any money. If you do these three things, you will be a better banker, my son.” (transcribed in “Santander chief offers lessons in banking”, Financial Times, July 14 2008)
Fair enough: this program looks pretty much like removing finance.