Death of a Market Researcher
Brief and amazing obituary of market research pioneer Harry Henry in this week’s Financial Times. Here are some of Mr Henry’s multiple achievements:
“In 1949, he was the first to use a punch-card system to work out how the country was covered by the press…”
“Mr Henry invented methods of calculating the time people spent looking at advertisements…”
“He used punch card systems for a variety of military purposes, including collecting data on the spread of venereal disease in soldiers that allowed him to draw conclusions about incubation periods several decades before doctors did.”
“Mr Henry returned to his employers after demobilisation, where he devised a methodology called “motivation research” to find out how consumers behaved without using direct questions about their habits.”
“Mr Henry worked with the Thomson Organisation from 1961 to 1970 as director of marketing and later deputy managing director, introducing “yellow pages” directories to the UK.” (from “Pioneer dragged newspapers into the modern era”)
See another obituary of this amazing man in The Guardian.