Surrealism as Clue

It has often been said, quite convincingly, that capitalism cannot survive without some sort of a “spirit” on top of it. But what kind of a spirit is this? You can see there in that video some business school kids getting some fairly effective doses of moral integration that will make their corporate fate more tolerable (for a comment on this initiative at HEC, the most prestigious business school in France, see “Le net, arme de séduction”, Le Point, February 12 2009). As convincingly suggested in a recent post, entertainment is today’s most legitimate substitute for economics in business education. But what is most interesting, from a social-scientific viewpoint, is that the right theoretical pitch is not Max Weber or Emile Durkheim anymore, but rather Salvador Dalí.


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